Customer Communication Management - A must invest tool for recession!!

Well, even I thought about it for a minute after writing. The reason why I say that is, during recession, the amount of disposable income or money with the customers is going to be less. Customers become cautious about investing money. We are already seeing that companies are not depositing their cash with banks. So, this explains that there are going to be two ball games that corporates need to play. One is making a new client altogether and the second, taking care of an existing client. I do accept that these two are present even before. But, what I am emphasizing is that, taking care of existing customers is going to be key for companies to stabilize through recession. The business with existing customer of a corporate should be kept interesting enough for him to continue business with it.

Customer Communication Management tools help corporates maintain one to one communication with each of the customers. Investment in these tools, as it appears is not just an investment, but actually saves business to these companies. There by, help companies maintain their toplines unaffected. Moreover, these tools help companies reduce the cost of communication with their customers though they improve the customer satisfaction levels by multiple manifolds. Though all the vendors claim that they have the perfect solution for the job, one should be weary while taking an investment decision. Key features that one should look at while going for these tools would be ability to compress(this is critical as there will be thousands of statements each month), archive, simple design module for statements, Ability to include Business Rules, fast retreival of statements and better audit. These solutions come much more handy when consolidation of multiple statements is required. Shrinking the courier and printing costs, these tools are a must have solutions for any Corporate today!!